Team 2017-03-23T00:35:43+00:00


Vios Spa Group principal team members each have more than 25 years of industry experience, which is invaluable when it comes to making crucial decisions and creating your unique and successful niche brand.

We know the industry and the guests, and have practical, extensive experience as entrepreneurs, owners, managers, and therapists. Our entrepreneurial drive and vast knowledge across multiple industries give you a competitive edge that will ensure the success of your business.

Shelley Lotz


Shelley has more than 25 years of experience in the spa and wellness industry as an esthetician, educator, and business owner. As an entrepreneur, Shelley thrives on new ideas and the creativity of starting new projects. Her latest book is Green Spas and Salons: How to Make Your Business Truly Sustainable.

She is a major contributing author of Milady’s Standard Esthetics Fundamentals, a textbook for esthetician students. Shelley has a science degree in biology, communications, and geography. With her diverse background, she understands all aspects of a business start-up and operations from an owner’s perspective as well as from the employees’ and customers’ viewpoints.

Shelley is passionate about spas, skin care, travel/hospitality, and sustainability. She started in retail and salon management, had a private esthetics practice, and founded an institute of aesthetics. She loves wearing many hats and is also a Certified Sustainable Building Advisor (CSBA) and instructor. Her articles are featured in trade journals and consumer publications. She is a Green Spa Network board member, Dedicated Contributor and a GSN Sustainability Assessment Tool contributor.

Visit www.greenspasandsalons.com for information on her book Green Spas and Salons: How to Make Your Business Truly Sustainable.

Deb Cleland

Wellness Director

Deb has been involved in the spa and hospitality industry for 22 years as a massage therapist, consultant, educator, and business owner. What began as an interest in keeping her family healthy with a massage license went on to become a passion for creating spas that are built sustainably and have a holistic approach to health and wellness.

Deb started her professional career in the non-profit arena after earning a bachelor’s degree from Texas A&M University. She held administrative positions with the Muscular Dystrophy Association, Girls Club of Carpinteria, Santa Barbara Resource Center, and the Winema Girl Scout Council. These ten years of experience gave Deb skills as an operations manager, volunteer trainer, program organizer, and marketing specialist.

The moment she stepped into her first spa to apply for a position as massage therapist, Deb was captivated by the spa environment. She has been a therapist and trainer for spas and a consultant. She was also hired by the local massage and esthetics schools to teach massage and spa treatments.

Deb realized her own vision by opening Waterstone Spa. Her vision included using organic products, providing authentic treatments, and hiring highly skilled practitioners. Waterstone Spa was included in the book Green Spas and Salons: How to Make Your Business Truly Sustainable. Waterstone Spa was acquired by the Neuman Hotel Group, owner of four hotels and two restaurants. The spa was then expanded into a second location. As manager of these two spas, Deb had the responsibility of operations management, finance, marketing, customer service, and human resource management.